sunshine cafe 商科案例分析.doc

Contents 1. Introduction 1.1 Purpose 1.2 Background 1.3 Problem Statement Strengths Weaknesses 1.4 Aims and Objectives 2. Literature review 2.1 Business model 2.1.1 Defining Business Model 2.1.2 Designing Business Model 2.2 Customer Needs 2.3 Customer Satisfaction 2.3.1 Consumer Satisfaction and Business Performance 2.3.2 Defining Consumer Satisfaction 2.3.3 Determinants of Customer Satisfaction 3. Methodology 3.1 Research Strategy 3.2 Participants 3.3 Materials 3.4 Data collection 3.5 Data analysis 3.6 Ethnic Issues 4. Timescale 5. Questionnaire 6. Presupposed outline for the remodeling 6.1 Opportunity Detecting 6.2 Improving Services 6.3 Developing New Products 6.4 New facilities 6.5 Cost breakdown 6.6 Benefits 6.7 Schedule 6.8 Risks and management plans 7. Reference Proposal for Remodeling Sunshine Café 1. Introduction 1.1 Purpose The purpose of this research is looking for improvement measures for remodeling the Sunshine Café. In this research, a study of cafes potential customers, strengths and weaknesses, benefits, profits, as well as the risks are conducted. And then careful plans for the transformation of operation modes are made to sustain competitive factors in future business. Based on these studies, remodeling plans for Sunshine Café would be designed. It would be a reference for companies faced with the same problems. 1.2 Background Sunshine is a privately owned cafe on the street in front of a school. Many students will come here with their friends or lovers to drink coffee and chat with each other in their leisure time. When approaching the final exams, Sunshine is filled with a lot of students with different majors. They will stay there for the whole night for they are not allowed to stay at the self-taught room overnight in their school. The popularity of Sunshine has risen steadily until recently. The average monthly profit of Sunshine reaches 10,000 in last quarter. 1.3 Problem Statement However, the development of market such a