三江超市与沃尔玛的物流策略对比研究毕业论文（可编辑）.doc

三江超市与沃尔玛的物流策略对比研究毕业论文 摘 要 随着国外的零售业巨头纷纷进入中国,国内的连锁超市如何在激烈的竞争中生存下去并逐步发展壮大,是每一家连锁企业应该认真考虑的问题。同国外零售业巨头相比,我国的连锁超市存在着经营规模小、盲目扩张、定位雷同、物流管理水平不高、从业人员素质低下等不足。国内的连锁超市要想发展,应该从培育核心竞争力、降低成本、选择合适的物流管理模式和推出合理的商品群结构等方面作出努力。 本论文以世界零售巨头沃尔玛和宁波本土三江超市为研究对象,针对两者在物流方面的竞争策略进行对比分析。首先文章定位了一些相关概念和两个超市的历史背景和发展现状。其次进行了对消费者的问卷调查,从消费者的角度分析两者的策略层面上的不同。再次分析了两个超市因选址不同而产生的不同的市场定位,还分别从配送、采购、选址这三个方面的策略进行了较为细致的对比和分析。最后提出了以下几点相应的建议供其参考。第一积极利用Internet等信息技术,采用多种配送模式。第二适当扩大占地规模和提高室内装修质量。第三引进高素质人才和营业人员,提高服务质量。 关键词:连锁超市 物流策略 对比 Abstract Along with the foreign retail giants enters China in succession, domestic supermarket chain how in the fierce competition to survive and development, is each one chain enterprises should seriously consider the problem. Compared with the foreign retail giants, Chinas supermarket chain management exist in small scale, blind expansion, positioning identical, the logistics management level is not high, the jobholders lower insufficient. Domestic supermarket chain should want to develop, from cultivate core competence, reduce cost, choose appropriate logistics mode and launch reasonable commodity group structure of efforts. This thesis regards the world retailer Wal-mart and Ningbo native SanJiang supermarket as the research object, for both in logistics competition strategy are compared and analyzed. First article positioning some related concepts and two supermarket historical background and development situation. Secondly the questionnaire survey to consumers, from the Angle of consumer analysis of their strategy of different level. Again, analyzes the two supermarket because different resulting from the site selection of different market positioning, also separately from distribution, procurement, location of the three aspects of the strategies on a more detailed comparison and analysis. Finally put forward the following several corresponding Suggestions for their information. The first actively using Internet technolo