ARC艾力森水泥用户调查报告.ppt

The report of consumer demand and satisfaction in Chongqing cement market ANAlYST MARKTING RESEARCH August 3rd 200X Contents Part one Backgrounds and research objectives Part two Technique report Part three Main conclusion Part four research findings Part five Suggestion Part six Appendix-introduction for models Part one Backgrounds and research objectives Part two Technique report Part three Main conclusion Part four research findings Part five Suggestion Part six Appendix-introduction for models Backgrounds Objectives Part one Background and research objective Part two Technique report Part three Main conclusion Part four research findings Part five Suggestion Part six Appendix-introduction for models Survey method Research area and time Qualification for interviewee Conclusion one、the whole satisfaction for xxx-ARC is over that for other brands in existing users. Conclusion two、the secondary index satisfaction for xxx-ARC is over that for other brands in existing users. Conclusion three、 the loyalty for xxx-ARC is over that for other brands in existing users. Conclusion four、the decision-making course for purchase in potential users Conclusion five、consume fashion for potential users Conclusion six、quality and brand are the primary factors that affect the purchase of potential users Conclusion seven、In the tested sixteen cards，NO.10、NO.5 and NO.2 is the most perspective cards in potential users Conclusion eight、 In the tested sixteen cards，NO.10、NO.5 、 NO.2 and NO.4 is the most perspective cards for real estate in potential users The whole satisfaction Particular satisfaction-secondary index Particular satisfaction-third index（quality－existing users） Particular satisfaction-third index （quality－potential） Particular satisfaction-third index （price） Particular satisfaction-third index （technical service） Particular satisfaction-third index （distributor service） Particular satisfaction-third index （after-sale service