IT企业市场调研报告Key Findings Users Opinions and Behavior toward Social Commerce.pptx

下载文档 降价啦

6
0
约8.84千字
约 22页
2018-02-11 发布于江西
举报
版权申诉
保障服务

IT企业市场调研报告Key Findings Users Opinions and Behavior toward Social Commerce.pptx

1、本文档共22页，可阅读全部内容。
2、有哪些信誉好的足球投注网站（book118）网站文档一经付费（服务费），不意味着购买了该文档的版权，仅供个人/单位学习、研究之用，不得用于商业用途，未经授权，严禁复制、发行、汇编、翻译或者网络传播等，侵权必究。
3、本站所有内容均由合作方或网友上传，本站不对文档的完整性、权威性及其观点立场正确性做任何保证或承诺！文档内容仅供研究参考，付费前请自行鉴别。如您付费，意味着您自己接受本站规则且自行承担风险，本站不退款、不进行额外附加服务；查看《如何避免下载的几个坑》。如果您已付费下载过本站文档，您可以点击这里二次下载。
4、如文档侵犯商业秘密、侵犯著作权、侵犯人身权等，请点击“版权申诉”（推荐），也可以打举报电话：400-050-0827(电话支持时间：9:00-18:30)。

IT企业市场调研报告Key Findings Users Opinions and Behavior toward Social Commerce

Key FindingsUsers Opinions and Behavior toward Social Commercein Thailand – November 2010Defining Social Commerce:“Social commerce is the use of social media in the context of e-commerce” - Wikipedia“The use of Social Technologies to connect, listen, understand and engage to improve the shopping experience..” - Altimeter Group, Rise of Social Commerce Conferece“The social graph has the power to redefine the shopping experience allowing companies to anticipate, personalize and energize the shopping experience in new ways” - Lora Cecere, Author of “Supply Chain Shaman”Background : What is Social Commerce?the use of social media in the context of e-commerceUser RatingReviewsUser Recommendations and ReferralsSocial Shopping (sharing the act of online shopping together)User Forums and CommunitiesSMO : Social Media Optimization (for e-commerce)Social Applications and Social Ads linked to e-commerce. Think Ecommerce sites: E, Yopi, Siamphone, Gmember?Product Review sites with social media tools: Oknation, Moohin, Thaiware, Lisaguru,Confidential Proprietary - Copyright ? 2010 Effective MeasureE-commerce sites with social media tools:GSEYopi.co.thConfidential Proprietary - Copyright ? 2010 Effective MeasureReview sites with social Media tools:MOTLConfidential Proprietary - Copyright ? 2010 Effective MeasureWebsite AnalysisOver 3000 Sample surveys were completed from the following websites:The research project sample size came from a diverse range of content, which assures for a more representative sample of internet population in the market.Please note that Effective Measure Survey served to around 1 in every 10 visitors who have visited the sites at least 2 pages. They do not receive the survey invitation more than once.Confidential Proprietary - Copyright ? 2010 Effective MeasureDemographic and Response SummaryGenderMale60.34%Female39.66%Monthly Household Income ($US)$0 - $50026.95%$501 - $1,00015.97%$1,001 - $1,50013.62%$1,501 - $2,0004.54%$2,001 - $3,0005.25%$3,001