MBA必修课《管理沟通》英文版课件chapter_3.ppt

Communicating interculturally Learning objectives: Discuss two trends contributing to the importance of intercultural business communication in the workplace Define culture and subculture, and summarize how culture is learned Explain the importance of recognizing cultural differences, and list four categories of cultural differences Communicating interculturally (4) Define ethnocentrism and stereotyping, then give the suggestions for overcoming these limit mind-sets (5) Discuss four ways to improve communication with people who speak English as a second language and three ways to improve communication with people who do not speak your language at all (6) List eight recommendations for improving your intercultural writing (7) Identify nine guidelines for improving your intercultural oral communication Understanding the importance of communicating across cultures Intercultural communication is the process of sending and receiving messages between people whose cultural background leads them to interpret verbal and nonverbal signs differently. Two trends contributing to the increasing importance of intercultural communication: market globalization and multicultural workforce. The global marketplace Advances in technology help companies cross national borders to find customers, materials, and money, which leads to market globalization. To be successful in the global marketplace, you must minimize cultural and language barriers. The multicultural workforce Today’s workforce is increasingly made up of people who differ in language, race, gender, age, culture, family structure, religion, and educational background. Cultural diversity affects how business messages are conceived, planned, sent, received, and interpreted in the workplace. Improving intercultural sensitivity To better understand culture, remember that culture is learned and that it varies in stability, complexity and tolerance. Ethnocentrism is the tendency to judge all other groups according to one’s own g