大学商务英语综合教程unit-1.pptVIP

Objectives: To upgrade your English reading skills in business To review the fundamental knowledge in business Arrangement of the teaching process Case analyses Illustrate the relative knowledge of business Reading practice in business (based on the materials of textbook) Review the terms of business Grade Evaluation Exams: Final 70% (Based on lecture notes and the text) Class activity and your attendance for each class is required: 30% Think out as many words, phrases or expressions as possible about business from the event of Toyota’s recalls. What is Toyota? Company/firm/enterprise Brand Product Market People or Organizations Engaged in Business: Company, firm, enterprise, joint-venture, corporation, individual company, collective factory, private company, conglomerate 集团企业，CEO, manager, merchant, salesman, businessman; Places to Conduct Business Activities: Market, department store, supermarket, stock exchange, hotel, restaurant, bank; Other Terms Frequently Used in Business Operation: Sell, buy, goods, order, profit, interest, invoice, check, bill, consumer, customer. What is Business? Business is the human activity related to material things. It is necessary for civilization. Business is the activity of producing and distributing goods and services.  The outline of the course Business and economy —— Business sectors and Industries —— Companies (CSR and Business Ethics) Marketing (Marketing strategy/ Integrated Marketing/ direct marketing/ positioning/ personal selling/ AIDA/FABV/SWOT/Branding/ 4Ps） HRM (Jobs and Career) Finance ( banking / foreign exchange) Business Environment (economic /political/ legal/ socio-cultural/ technological/ financial/ information/ internal) Accounting (tax) IT/ EC/ Logistics Business Law/ International trade International Business ( modes/ globalization/Internationalization/ GATT/WTO/ level of economic integration / The triad/ outside the triad/ Chapter 1 Business and economy Economics