第六章描述性研究设计：-调查与观察.pptxVIP

Chapter Six Descriptive Research Design: Survey and Observation 第六章描述性研究设计： 调查与观察;Chapter Objectives本章目标;Chapter Objectives本章目标;Chapter Outline章节提纲 ;Chapter Outline;Chapter Outline;Survey Methods调查法 ; Definitions For The Parameters ‘Structure’ And ‘Directness’;A Classification of Survey Methods调查法分类 ;Some Decisions Related to the Mail Interview Package与传统的邮件访谈包有关的几项决策 ;Criteria for Evaluating Survey Methods评价调查方法的标准;Criteria for Evaluating Survey Methods评价调查方法的标准;Criteria for Evaluating Survey Methods评价调查方法的标准;Criteria for Evaluating Survey Methods评价调查方法的标准;Criteria for Evaluating Survey Methods评价调查方法的标准;Criteria for Evaluating Survey Methods评价调查方法的标准;A Comparative Evaluation of Survey MethodsTable 6.2 调查方法的比较性评价;A Comparative Evaluation of Survey Methods调查方法的比较性评价;A Comparative Evaluation of Survey Methods;A Comparative Evaluation of Survey Methods;Observation Methods Structured Versus Unstructured Observation 结构化观察与非结构化观察;Observation Methods Disguised Versus Undisguised Observation掩饰观察与非掩饰观察;Observation Methods Natural Versus Contrived Observation自然观察与实验观察;A Classification of Observation Methods观察方法的分类;Observation Methods: Personal Observation观察方法：人员观察;Observation Methods: Mechanical Observation观察方法：机械观察 ;Observation Methods: Audit;Observation Methods: Content Analysis;Observation Methods: Trace Analysis;A Comparative Evaluation of Observation Methods;Relative Advantages of Observation 观察法的相对优势;Relative Disadvantages of Observation ;Summary 小结;All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted, in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without the prior written permission of the publisher. Printed in the United States of America. Copyright ? 2010 Pearson Education, Inc. publishing as Prentice Hall