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Social Media, SMM and Growing your Digital FootprintJaime LegerSheppard Leger Nowak, Inc. Are you ready?Quick Survey…Do you or a client of yours do social media marketingHave you submitted content to a social network?Did You Know?39%subscribe to an RSS feed55%have uploaded videos57%have joined social networks83%have watched video clipsWhat is Social Media?What is Social Media?It’s conversation onlineWhat is Social Media?Who’s Talking?CustomersEmployeesCriticsCompetition Anyone with online access and an opinionWhat is Social Media?It’s powered by…Social NetworksNews and BookmarkingBlogsMicro-bloggingVideo SharingPhoto SharingMessage BoardsWikisWhat is Social Media?It’s practical…Learn what people are saying about youCreate buzz for events and campaignsIncrease brand exposureFind new customers and new opportunitiesImprove your search engine visibilityGet your message out fastRetain clients by establishing personal relationshipsGain competitive intelligenceFree Focus GroupWhat is Social Media?It’s measurable…ReachWebsite visits / viewsVolume of reviews / commentsIncoming linksAction and InsightSales inquiriesNew businessCustomer satisfactionEngagement and InfluenceTime SpentDownloadsSentiment of reviews / commentsWhat is Social Media?It’s a new communication model – it’s a dialogueWhich means it’s…It’s not…transparentinclusiveauthenticvibrantconsumer-drivencontrolledorganizedexclusiveproduct-driven“on-message”SM is not a strategy or tactic – it’s a channel!10 Keys ToSocial Media Success Experiment1Experiment with Social MediaStart off personally before professionallyTry a variety of social media toolsBe yourselfMake some friendsShare information Listen2Listen before participatingFind where your audience is participatingRead industry blogsJoin industry focused community forumsGoogle your company and your competition Plan3Spend time upfront planning how you will use social mediaHow can you make it central to your plan?Think PostPeopleObjectiveStrategy Technology Tran