美国汽车公司英文介绍PPT.ppt

A Group Members：Chen Tao Zhou Sai Jin Hu Wang Peng Cheng American Automobile The Motor City Detroit city is located in the middle position of Great Lakes industrial zone. Automobile manufacturing industry is the core Department of city industry. Ford, GM and Chrysler,the three USA largest car manufacturing companies’ headquarters and its subordinate enterprises are located in Detroit. Thumbs up ! 1.The worlds top five car companies 现代汽车与汽车文化 1.General Motors Corporation GM World Headquarters,Detroit It was founded by William C Durant in1908.By purchasing Chevrolet Opel Vauxhall Cadilac ,these famous motors brand,it has become the biggest motor corporation in the world. Cadillac（凯迪拉克） Birth place:Detroit Birth year:1902 Hong Kong translation:beautiful enrichment Brand positioning:Luxury the most excellent and prestigious things of the same kind. presidential limousine 总统豪华轿车 ITS MINE! $13 million Army One Cadillac XTS Chevrolet 雪佛兰 Founder:Louis Chevrolet Birth year:1911 Year of joining in GM:1918 Brand positioning:a trustworthy(可靠的),young,active,International brand. Brand manifesto:The future for me.( 未来，为我而来。) Chevrolet -Aveo(爱唯欧) Chevrolet—Camaro 大黄蜂 TRANSFORMERS Buick 别克 Year of joining in GM:1908 Nickname:the moving couch of America Brand positioning:a premium(保险) brand of General Motors. Buick LaCrosse 别克-君越 Buick -- Park Avenue 别克-林荫大道 2. Ford Motor Company Ford World Headquarters 1903 founded by Henry Ford in Detroit. Ranked NO.5 of the world top 500 largest interprise (世界五百强企业),according to the Fortune magazine in 2012. Henry Ford The main brands of Ford Lincoln 林肯 The President limousine “Outstanding” “Elegant” Lincoln SUV – Navigator 林肯-领航员 现代汽车与汽车文化 Ford – Mustang 福特-野马 3. Chrysler Group LLC 克莱斯勒集团 Headquarters：Auburn Hills Detroit old new Founded by Walter Chrysler in 1925. 2010 The core brands :Chrysler, Dodge, Jeep Chrysler 克莱斯勒 most worth bu