第6章International Business Writing.ppt

Chen Jianhui Chapter 6 International Business Writing Chapter 6 International Business Writing Section A Introduction There are four forms widely used in international business writing, that is, full block form、modified block form with indented style、modified block form and simplified form. 在国际商务写作中有四种常用格式，即齐头式、混合式、改良式和简化式。 In the full block form, every part of a letter is typed from the left margin. It is convenient to be typed with a typewriter but the layout is not so beautiful. So some businessmen use a modified block form with indented style. In the modified block form with indented style, the sender’s address is typed (or printed) in the up-middle part. The receiver’s address starts from the left margin. The complimentary close as well as the signature is typed from the middle little towards the right. 在齐头式书信中，每行都从左边边线开始。此种格式虽然便于打印，但布局却不美观，于是有些人使用一种混合式。在混合式中，写信人的地址打印在信纸的中上部位，而收信人的地址是从左边边线开始打印，结尾敬语连同签署是从中间稍偏右处开始打印。 As the business letters are supposed to be simple and clear, so the modified block form and simplified form come out. In the modified block form all the parts start from the left margin, except the date, complimentary close and signature which are positioned same as that in the modified block form with indented style. Simplified form is somewhat like full block form. But some parts are omitted, such as salutation and complimentary close. 由于商务书信要求简单明了，于是又出现了改良式和简化式两种格式。在改良式中，除了日期、结尾敬语和签署的排列与混合式相同外，其余部分是从左边边线开始。简化式有点像齐头式，但又省略了称呼语和结尾敬语等部分。 The above four forms are popularly used nowadays. Which form a sender likes to choose depends on his or her preference. The main aim of designing a letter is to make the letter not only pleasing to the eye, but also convenient to be typed. 以上是当今广泛使用的四种英语商务书信的书写格式。发信人选用哪一种取决于个人的喜好。对书信格式进行布局的目的不但是为了使书信清晰悦目，而且也要便于打印。 NOTES 1. full block form 齐头式 2. modified block form with indented style 混合式 3. modified block form 改良式