简洁学校模板：由Ideavibes实际创意源自大众.pptx

PracticalCrowdsourcingPaul DombowskyWorkshop OverviewTime: 11:30 to 1:30amSpeakers: Paul Dombowsky Founder and ceo of Ideavibes / FundchangeFollow-up: Slides Demo of Ideavibes Crowd Engagement Platform4Agenda11:30 Introductions11:45 Survey of what’s happening in crowdsourcing from participants12:00 What is Crowdsourcing? Examples Best Practices Challenges and Opportunities Tools1:10 Wrap-up and Questions4Opening…the world is becoming too fast, too complex and too networked for any organization to have all the answers inside.Yochai Benkler, Yale University from the Wealth of Networks2CrowdsourcingDefinedCrowdsourcing is an engagement process whereby organizations seek input from either open or closed communities of people, either homogenous or not, to contribute ideas, solutions, or support in an open process whereby the elements of creativity, competition and campaigning are reinforced through social media to come up with more powerful ideas or solutions than could be obtained through other means.Why Bother?Organizations have a difficult time engaging with their communities to strengthen their relationship and be customer/citizen focused. Internal or external, the community has ideas that can be harnessed that come from diverse backgrounds, experiences and education. 2Generations – Who Participates?4Where is Crowdsourcing being used?As a Business ModelCorporateCitizen EVancouverSeattleNYC4Who is your crowd?The crowd you know The crowd you don’t knowSocial Media Makes the Connection4Where Innovation Fits – Citizen Engagement 4The Appeal4Crowdsourcing surfaces new perspectivesInvites participation from nontraditional sources Infuses real energy into the process of generating ideas and contentEmpowers people when they feel their voice is being heardTechnology can enable participation by disenfranchised (ie. PCs in libraries/shelters with citizen engagement campaigns)Builds engagement and relationships with new audiencesCrowdsourcing works best if:4Focuses on a wel