简洁商务模板之大众传媒市场分析socialmediamarketingsemforum.ppt

4. Possibilities SMM Interaction with (future) customers Increased online visibility “Meeting” people Improve services Active feedback Online reputation management Change negativity into positivity ONLINE PRESENCE !!! 5. Difficulties SMM Effort/engagement/time Open mind Not easy Different approach Infinite number of possibilities Be prepared for criticism Bad: comment / good: spread the word 6. Examples 6. Examples Corporate Blogging The power of RSS-feeds Microsites Online games Guerilla marketing Professional networking sites Fun networking sites Google Maps Video/photo sharing sites A universal campaign 6.1 Corporate Blogging Set up a corporate blog Fill it with relevant content Free services Own hosting 6.1 Corporate Blogging 6.2 RSS feeds “RSS is a family of Web feed formats used to publish frequently updated content” Push content Users can subscribe to your content News, press releases, blogs, new products, special offers, jobs, ... 6.2 RSS feeds 6.3 Microsites Setup a microsite to support a specific campaign or te reach a specific demographic target Offer the possibility to share experiences, pictures, ideas, ... 6.3 Microsites 6.4 Online Games Launch an original or controversial online game to support a specific campaign Keep high scores Reward with prizes or discount Goal: Promotion product/service/brand Build database Branding 6.4 Online Games 6.5 Guerilla marketing Pay influential bloggers to write positive reviews Send product samples to bloggers Pay well-respected community members to influence online discussions Comment on existing blogs Do something controversial/original Danger!!! 6.6 Professional networking sites Build a professional network Link building Show expertise (QA) Promote your services Share your values Start and maintain relations with (future) customers Create groups 6.6 Professional networking sites 6.7 Fun networking sites Networking with friends Get to know new people that share same interests Link building Create groups Event