简约主义之医学课程讲义brainstorming.ppt

Brainstorming Concepts Brainstorming Concepts and Planning Chris Bernard, User Experience Evangelist, Microsoft This presentation is a collection of techniques I use for brainstorming sessions. Brainstorming is often misunderstood or used ineffectively. Hopefully you’ll find some of these concepts helpful. The are techniques I been taught at the Institute of Design and have refined in my work at IBM and at Microsoft. It’s a great starting point for understanding how brainstorming can work for you. February 2008 * Brainstorming Concepts * Topics for Discussion Our goals Defined Setting the right environment A sampling of methods Where you can learn more Resources * Brainstorming Concepts * Our goals for today’s session Define what brainstorming is and why it matters Share some basic techniques Understand when to use it Learn how to prepare ourselves for the activity Enable you to learn more on your own Have a dialog about the concepts as we step through them * Brainstorming Concepts * So, what is brainstorming? Brainstorming is a social process for generating new thinking around problems and challenges (theories, technology, ideas, services, products). It involves coming up with many, often radical, ideas based on a set of assumptions or constraints that can take many formats. It recognizes the principle that our brains are ‘pattern recognition systems’ and that we sometimes get ‘stuck’ with patterns and think within them versus outside of them. Brainstorming helps us think outside of traditional the patterns we are programmed with to think of new ideas. Source: James Manktelow, Edward de Bono * Brainstorming Concepts * Programmed thinking versus lateral thinking Another way to think of brainstorming is to understand what it’s not and how it differs from something we do often in our day to day jobs— programmed thinking. Programmed thinking is using a structured or logical framework to create a product, system or service. GS Method, general project management, in