【论文】我国出口低价竞销的原因及对策.doc

摘 要 随着我国经济的快速发展，我国对外贸易快速增长，截至到 2007 年，我国已经成为第二大贸易国。但是在这种可喜的情况下，却隐藏着巨大的危机。我国出口数量逐年增加，但是出口销售额却没有呈现增长的趋势，出现了“增量不增价” 的局面，究其原因就是我国大多数企业长期以低价竞销作为营销手段，占有市场，低价竞销已经成为我国出口贸易的一个普遍现象。 本文从出口低价竞销的涵义入手，阐述了低价竞销的主要表现形式及特征，并深入分析了出口低价竞销产生的深层原因及其影响，并在最后针对低价竞销的成因提出了促进我国对外贸易健康发展，治理出口低价竞销问题的相关建议。 关键词：出口低价竞销，原因，影响，对策 我国出口低价竞销的原因及对策 Abstract With the rapid development of economy our country foreign trade is growingdramatically. Until 2007 China has became the Second export country in the world. Butthere is great crisis behind this economy situation. Our country export quantity increasedeach year but its sales volume actually has not present any growth presenting thesituation of “quantity increasing instead of prices”. The reason is that major enterprisesin our country just try to seek market share by lowering the price，and the low-priceexport become a common phenomenon in exporting trade. Began with the concept of low-price export the author dedicated the major formsand features of low-price export and analyzed the in-depth reason of low-price exportfinally based on the foregoing discussion the author put forward some suggestion ondealing with the issue of low-price export and promoting the healthy development offoreign trade. key words: low -price export reason impact counter-measure II 我国出口低价竞销的原因及对策 目 录第一章 出口低价竞销概述 ............................................. 1 1.1 价格竞争 ........................................................ 1 1.2 出口低价竞销 .................................................... 2 1.2.1 出口低价竞销的历史起源 ...................................... 2 1.2.2 出口低价竞销的涵义 .......................................... 3第二章 出口低价竞销的表现形式及特征 ................................. 4 2.1 出口低价竞销的表现形式 .......................................... 4 2.2 出口低价竞销的主要特征 .......................................... 5第三章 出口低价竞销的原因及影响分析 ................................. 6 3.1 出口低价竞销的原因 .............................................. 6 3.1.1 政府因素 .................................................... 6 3.1.2 市场环境因素 ...........