综合英语 第7课.ppt

Unit 7 Text I The Selling of the President Text Analysis Text I The Selling of the President This text can be divided into three parts: (Paragraph 1), the thesis of the text; (Paragraphs 2-11), discussion of the impact of television on American presidential election (Paragraph 12),the conclusion drawn by the author. Paragraph 1 This paragraph presents the authors thesis, i. e. presidential election has been determined largely by heavy spot buying on electronic media in recent years. The following question may be asked: Why does the campaign strategist say I can elect any person to office if he has $ 60,000, an IQ of at least 120, and can keep his mouth shut? Because he believes that advertising and public relations play a decisive role in the presidential election. Language Work 1. generate: cause (something, especially an emotion or situation) to arise or come about The Employment Minister said the reforms would generate new jobs. John is recalling the excitement generated by the visit to the pyramids in Egypt. 2. quote: repeat what is said or written by someone The premier was quoted as saying that he would resist all attempts to disintegrate his nation. Heavy teaching loads are often quoted as a bad influence on research. Paragraphs 2-11 This part is the main body of the article, where the author engages in the argumentation for his thesis. Questions to be considered: 1) What is the most influential medium in an election campaign and why? Does it work in all elections? The most influential medium is television because it has influenced the outcomes of the presidential elections in 1960, 1976, and 1980, but television commercials seem to work best in close elections or when there are a large number of undecided voters. 2) How does the author start his argumentation? He starts his argumentation with quotations of a campaign strategist and political analyst, and a list of outcomes of presidential elections. 3) What is the function of the two questions in