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[工程科技]The Fable of the User-Centered Designer
T h e F a b l e o f t h e
USER-CENTRED
DESIGNER
David Travis
Contents
Preface5
The.Search7
The.User-Centred.Designer11
The.First.Secret.of.the.User-Centred.Designer14
The.Second.Secret.of.the.User-Centred.Designer21
The.Third.Secret.of.the.User-Centred.Designer27
The.User-Centred.Designer.Explains32
The.New.User-Centred.Designer38
Acknowledgements40
Preface
Many years ago, I read a book by Kenneth Blanchard Spencer Johnson called The.One.
Minute.Manager. The book is an allegory about good versus bad management. It describes
the journey of a young man who wants to learn how to become an effective manager.
Sitting at home one day, I found myself musing on what Blanchard Johnson would
have to say about user-centred design. Like management, user-centred design is ostensibly
simple, yet when it comes to great user experiences many people do it incorrectly. And as
with management, there are some simple but powerful rules.
This fable is the result of my thinking. I’ve retained the narrative structure of The.One.
Minute.Manager and if you know the book there are some other similarities you’ll discover.
But above all, it’s a simple description of the secrets of user-centred design. I hope you en-
joy it, apply it and pass it on.
David Travis, December 2009
David Travis
6
The Fable of the User-Centred Designer
The Search
nce there was a bright young man who was looking for an effective de-
signer.
He wasn’t looking for just any designer. He wanted to find a designer
Owho could design complex technology that was simple to use.
He wanted to work with one. He wanted to learn from one. He wanted to become
one.
His search had taken him over many years to the far corners of the world.
He had spoken with many designers: with gra
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