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[文学]第七单元 名片翻译
第七单元 名片翻译Unit 7 Translation of Business Cards 7. 1 语篇类型、功能与翻译目的Text Type, Funtion and Skopos Text Type: informative text Also known as Visiting cards; Calling cards: An engraved card bearing ones full name and address; services/products of your company, etc., a printed or written greeting that is left to indicate that you have visited Funtion: Establish contacts Skopos (The intended function of the translation): To impress your foreign clients of the caliber and quality of your company and establish terms. -- the only resource which can transmit your company’s image and message to your foreign clients -- the first impression which makes your foreign contacts strong; symbolizing the caliber and quality of the services/products of your company 语篇类型:“信息类” 功能:用于介绍个人与其所代表的单位、公司,联系方式等,便于建立社交关系或处理公务 预期翻译目的:在译语语境中,所译名片能够符合译语名片的习惯格式,符合译语读者的接受习惯,从而使读者对名片印象深刻,发挥名片提供信息、和谐关系的功能。 7. 2 汉英名片差异及翻译原则 Differences and Translation Principles Differences in What it is written and how it is written: 名片主要内容What it is written Chinese: virtually every title English: major titles How it is written: 机构名称 Name of the company Chinese:full name English: business service or product 地址顺序 Address Chinese:from large to small English: from small to large 翻译原则:入乡随俗,只译出主要的有实质性的职务或职称; “名从主人”,“约定俗成” ,套用译语中相应的习惯说法;注意表达规范,遵循从小到大的原则。 Principles: In agreement with the TL convention (express in the way things are expressed in the TL); use standard and established expressions 7.3翻译要点Key points 7.3.1 入乡随俗Express in the way things are expressed in the TL 公司名称Company names 叙述性的Descriptive: operator运营公司 This is an operator offering corporate hospitality services. 这是一家提供企业社交/公关服务的专业公司。 service商业性服务公司,如an office design service agency代理公司,中介公司 a market research agency市场调查代理公司 ; an advertising agency广告代理公司; a recruitment /employment agency职业介绍所; a commercial property agency房地产中介公司 consultancy咨询公司,顾问公司 a management consultancy(管理咨询公司); a property consultancy(地产咨询公司); a corporate hospitality consul
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