[文学]第七单元 名片翻译.ppt

第七单元 名片翻译Unit 7 Translation of Business Cards 7. 1 语篇类型、功能与翻译目的Text Type, Funtion and Skopos Text Type: informative text Also known as Visiting cards; Calling cards: An engraved card bearing ones full name and address; services/products of your company, etc., a printed or written greeting that is left to indicate that you have visited Funtion: Establish contacts Skopos (The intended function of the translation): To impress your foreign clients of the caliber and quality of your company and establish terms. -- the only resource which can transmit your company’s image and message to your foreign clients -- the first impression which makes your foreign contacts strong; symbolizing the caliber and quality of the services/products of your company 语篇类型：“信息类” 功能：用于介绍个人与其所代表的单位、公司，联系方式等，便于建立社交关系或处理公务 预期翻译目的：在译语语境中，所译名片能够符合译语名片的习惯格式，符合译语读者的接受习惯，从而使读者对名片印象深刻，发挥名片提供信息、和谐关系的功能。 7. 2 汉英名片差异及翻译原则 Differences and Translation Principles Differences in What it is written and how it is written: 名片主要内容What it is written Chinese: virtually every title English: major titles How it is written: 机构名称 Name of the company Chinese:full name English: business service or product 地址顺序 Address Chinese:from large to small English: from small to large 翻译原则：入乡随俗，只译出主要的有实质性的职务或职称； “名从主人”，“约定俗成” ，套用译语中相应的习惯说法；注意表达规范，遵循从小到大的原则。 Principles: In agreement with the TL convention (express in the way things are expressed in the TL); use standard and established expressions 7.3翻译要点Key points 7.3.1 入乡随俗Express in the way things are expressed in the TL 公司名称Company names 叙述性的Descriptive： operator运营公司 This is an operator offering corporate hospitality services. 这是一家提供企业社交/公关服务的专业公司。 service商业性服务公司，如an office design service agency代理公司，中介公司 a market research agency市场调查代理公司 ； an advertising agency广告代理公司； a recruitment /employment agency职业介绍所； a commercial property agency房地产中介公司 consultancy咨询公司，顾问公司 a management consultancy（管理咨询公司）； a property consultancy（地产咨询公司）； a corporate hospitality consul