[管理学]战略管理中英文.ppt

8 - * ? Prentice Hall, 2002 Chapter 8 STRATEGIC MANAGEMENT 战略管理 8-* Learning Objectives学习目的 You should learn to你应该掌握: Explain the importance of strategic management解释战略管理的重要性 Describe the steps in the strategic management process描述战略管理过程的步骤 Explain SWOT analysis说明SWOT分析 Differentiate corporate-, business-, and functional-level strategies区分公司层、事业层和职能层的战略 Explain what competitive advantage is and why it’s important to organizations 说明什么是竞争优势以及为什么竞争优势对一个组织很重要 8-* Learning Objectives (cont.) You should learn to: Describe the five competitive forces 描述五种竞争力量 Identify the various competitive strategies 识别各种竞争优势 8-* The Importance Of Strategic Management战略管理的重要性 What Is Strategic Management什么是战略管理? A set of managerial decisions and actions that determines the long-run performance of an organization一个组织从全局出发而作出的长期的总体性谋划等一系列的管理决策和行为 Purposes of Strategic Management战略管理的目标 involved in many decisions that managers make 设计许多管理决策 companies with formal strategic management systems have higher financial returns than companies with no such system拥有正式战略管理系统的公司在财务收益方面要比没有这样的管理系统的公司要大。 important in profit and not-for-profit organizations 在盈利性和非盈利性组织中都很重要。 8-* The Strategic Management Process 8-* The Strategic Management Process 1. Identifying the Organization’s Current Mission, Objectives, and Strategies确定组织当前的宗旨、目标和战略 Mission宗旨 - statement of the purpose of an organization组织的目的陈述 important in profit and not-for-profit organizations在盈利性和非盈利性组织中都很重要。 important to identify the goals currently in place and the strategies currently being pursued 确定当前的目标和当前追求的战略是非常重要的。 8-* Components of a Mission Statement 8-* The Strategic Management Process (cont.) 2. Analyzing the Environment分析环境 successful strategies are aligned with the environment 成功的战略大多是那些与环境相适应的战略。 examine both the specific and general environments to determine what trends and changes are occurring 必须审视具体环境和一般环境，把握即将要出现的环境变化和发展趋势及其对组织的重要影响。 3. Identifying Opportunities and Threats发现机会和威胁 Opportunities机会 - pos