[小学教育]chap03-1formal.ppt

2006年08月16 Management Information systems,9/e Raymond Mcleod and George Schell Management Information Systems, 9/e Raymond McLeod Jr. and George P. Schell Chapter 3 Using Information Technology to Engage in Electronic Commerce Chapter 3 Using Information Technology to Engage in Electronic Commerce 1. Electronic Commerce 2. Business Intelligence 3. E-commerce Strategy and Interorganizational Systems 4. B2C Strategies for E-commerce 5.Using the Internet 1. Electronic Commerce 1. Electronic Commerce Electronic Commerce (E-commerce) refers to a business transaction that uses network access, computer-based systems, and a Web browser interface. Electronic Commerce Beyond the Boundary of the Firm Electronic Commerce Beyond the Boundary of the Firm Business-to-Business (B2B) Business-to-Customer (B2C) Electronic Government (E-gov) Electronic Commerce Beyond the Boundary of the Firm The Growth of E-Commerce Scope of Electronic Commerce Summary --- Electronic Commerce Recognize the importance and advantages of electronic commerce. Understand the difference between business-to-business electronic commerce and business-to-commerce electronic commerce. Chapter 3 Using Information Technology to Engage in Electronic Commerce 1. Electronic Commerce 2. Business Intelligence 3. E-commerce Strategy and Interorganizational Systems 4. B2C Strategies for E-commerce 5.Using the Internet 2. Business Intelligence Example :Search Engines Summary --- Business Intelligence Understand the role that business intelligence plays in electronic commerce Chapter 3 Using Information Technology to Engage in Electronic Commerce 1. Electronic Commerce 2. Business Intelligence 3. E-commerce Strategy and Interorganizational Systems 4. B2C Strategies for E-commerce 5.Using the Internet 3. E-commerce Strategy and Interorganizational Systems The Interorganizational System (IOS) the strategy in which the elements are linked with transmissions of electronic data. Example IOS Benefits IOS Expansion ---