[互联网]电子商务导论第一章.ppt

Electronic Commerce CO639 - Electronic Commerce Introduction to Electronic Commerce电子商务概论 张巍 kddzw@163.com 2011~2012 中央财经大学信息学院电子商务系 Chapter 1 Overview of Electronic Commerce Key Terms Business to Business Business to Consumer Business to Employee Brick and mortar organization Consumer to Business Consumer to Consumer Click-and-mortar organization Digital economy E-business E-commerce Mobile commerce Virtual organizations 企业－企业 企业－消费者 企业－员工 “砖瓦＋水泥” 的企业组织 消费者－企业 消费者－消费者 “鼠标＋水泥”的企业组织 数字经济 电子业务 电子商务 移动商务 虚拟组织 Key Terms Electronic data interchange (EDI) E-government E-learning E-tailing Exchange (electronic) Exchange-to-exchange(E2E) Extranet /Intranet Group purchasing Inter- organizational information systems Revenue model Auction Tendering Name-your-own-price 电子数据交换 电子政务 网上学习、电子学习 在线零售 交易所、电子交易所 交易所－交易所 外部网 / 内部网 团购 跨组织 信息系统 收益模式 拍卖 投标 开价 Overview 1.1 Electronic Commerce Definitions and Concepts 1.2 The EC Framework and Field 1.3 Electronic Commerce Business Plans, Business Cases, and Models 1.4 The Benefits and Limitations of EC 1.5 The Digital Revolution And the Economic Impact of EC 1.6 Contributions of EC to Organizations 1.7 Putting It All Together Learning Objectives Define electronic commerce (EC) Describe and discuss the content and framework of EC Describe the major types of EC transactions Discuss the benefits of EC to organizations, consumers, and society Describe the limitations of EC 1.1 Electronic Commerce Definitions and Concepts Case: 中国经营者：京东商城刘强东 1.1 Electronic Commerce Definitions and Concepts 利用电子化手段/包括网络, 来进行产品、服务与信息的交换以及买卖、销售、转换的过程。 1.1 Electronic Commerce Definitions and Concepts EC is defined through these perspectives Communications Commercial (trading) Business process Service Learning Collaborative Community Perspectives of EC From communications perspective --Delivery of goods, service, information, or payments over computer networks or by any other electronic means. From business