[其它]CI.ppt

CIS=corporate Identity system Identity Polaroid is not a camera - its a social lubricant. IBM isnt selling computers, its selling business solutions.“ Swatch is not about watches, it is about the idea of time. At Diesel Jeans, owner Renzo Rosso told Paper magazine, We dont sell a product, we sell a style of life. I think we have created a movement. . . . Swatch卖的不是产品,而是不同 生活方式! Innovation at all cost! 任何成本都可以有创新! Victorinox 口袋工具的世界领导者! Our efforts to offer consumers around the world functional and practical high quality, products at affordable prices, gives our lives deeper meaning and adds joy and satisfaction to our work.“ Lego 乐高?这一名称来源于丹麦语“Leg?Godt”，意味着“玩的开心”。在拉丁语中其意义为“我来拼装”。乐高玩具是在开发想象力、创意和设计能力的玩具市场中的领头人物，一直在销售适合所有年龄段男孩女孩的高质量玩具。发展到今天，乐高在世界范围内拥有两百万会员，《财富》曾给乐高冠以“世纪玩具”的称谓，谁会想到，1932年，乐高玩具的雏形诞生之时，只是丹麦一名叫Ole　Kirk　Christiansen的木匠在比隆德的小村庄里建的一个杂货铺的其中一样货品——木制的玩具。　　两年后，乐高拥有了现在的名字“LEGO”。1949年，乐高开始生产用塑料砖块进行拼砌的玩具，从此奠定今天乐高玩具的基本形式，但真正的玩具革命，直到1955年才发生。 那一年，乐高第一次提出“Play　and　Learn” (玩和学)的口号， 倡导学习和玩耍同步进行的新型理念，1958年，乐高玩具把砖块改良为插座形式，这成为乐高历史上的另一个里程碑，乐高从此开始以加速度迈大步前进。 企业宗旨:Vision激励儿童开发\挑战他们自己的创意潜能! 企业方针：Mission 我们努力提供以我们产品搭建系统为中心的各种高质量,有趣的产品, ???In the hands of children, the products inspire the unique form of LEGO play that is fun, creative, engaging, challenging - all at the same time. 企业核心价值: 激发儿童的趣味, 创意、参与、挑战 ???This activity supports the child, giving it the special pride of accomplishment. In the process it automatically or playfully develops a set of future, highly-relevant capabilities: Creative and structured problem-solving, curiosity and imagination, interpersonal skills and physical motor skills - building with LEGO bricks is thus about learning through play.  The LEGO Brick - Toy of the CenturyThe LEGO brick is our most important product. This is why we are proud to have been named twice – “Toy of the Century”. Our products have undergone extensive development over the years – but the foundation remains the traditional LEGO brick.The brick in its prese