[其它考试]成人三级学位英语阅读理解历年大全.doc

北京地区成人本科学士学位英语统一考试 2000.6.10 注意事项 一、将答题卡(纸)上的姓名及学生代号用中文和阿拉伯数字填好。 二、仔细阅读题目的说明。 三、在120分钟内答完全部试题。 四、答案一定写在答题卡上，凡是写在试题册上的答案一律作废。 五、用铅笔这样划答案：[A] [B] [C] [D]，用其他符号答题者不记分。 六、如要改动答案，必须先用橡皮擦去原来选定的答案，然后再按上面的规定重新答题。 Part I Reading Comprehension (40%) Directions: There are four passages in this part. Each passage is followed by some questions or unfinished statements. For each of them there are four choices marked A, B, C and D. You should decide on the best choice and remark the corresponding letter on the Answer Sheet with a single line through the center. Passage 1 Questions 1 to 5 are based on the following passage. Advertisement can be thought of “as the means of making known in order to buy or sell goods or services “. Advertisement aims to increase people’ s awareness and arouse interest. It tries to inform and to persuade. The media are all used to spread the message. The press offers a fairly cheap method, and magazines are used to reach special sections of the market. The cinema and commercial radio are useful for local market. Television, although more expensive, can be very effective. Public notices are fairly cheap and more permanent in their power of attraction. Other ways of increasing consumer interest are through exhibitions and trade fairs as well as direct mail advertisement. There can be no doubt that the growth in advertisement is one of the most striking features of the western world in this century. Many businesses such as those handling frozen foods, liquor, tobacco and medicines have been built up largely by advertisement. We might ask whether the cost of advertisement is paid for by the producer or by the customer. Since advertisement forms part of the cost of production, which has to be covered by the selling price, it is clear that it is the customer who pays for advertisement. However, if large scale advertisement leads to increased demand, production costs are reduced, and the customer pays less