【2018年必威体育精装版整理】天天打折网策划书.doc

前 言 我们决定建立天天打折网，是源于近些年来观察到的一个现象：超市以其品种繁多、购买方便等特点，迅速抢占消费者市场，超市随即推出本超市促销商品的小报，以便于消费者更加清楚的了解促销商品信息，但是促销小报却有着种种局限性，如：消费者需要亲临超市，拿到促销小报，才能了解促销商品信息。但是如果能有这样一个网站提供超市打折商品信息，这样不仅节省了消费者的时间，使其未出门就随时了解到超市促销商品信息，同时也能更大的刺激消费者的购买欲望。据我们了解，目前全国几乎没有这样的网站，超市宣传自己促销商品的手段依旧局限于小报。所以，这促使我们建立了“天天打折网”。 现在，互联网已进入了平常百姓家。网络的跨时空性，快捷性，互动性，经济性给人们的衣食住行带来了极大的方便。我们利用网络优势创办的“天天打折网”主要负责搜集和宣传超市的折扣商品，可以说我们是连接消费者和商家的桥梁。为了让消费者买到称心如意的商品，也帮商家减少了宣传所花费的人力、物力以及财力。 目 录 前言··············································1 一、网站概述··········································3 （一）网站简介··················································3 （二）自身形势分析··············································3 （三）网站设计结构图············································4 二、市场分析··········································4 （一）行业背景分析··············································4 （二）现状分析··················································5 （三）受众分析··················································6 三、域名的选择········································6 （一）域名的重要性··············································6 （二）域名的价格················································6 （三）我们的域名················································7 四、网络营销工具及选择································7 （一）网络营销工具·············································7 （二）营销工具的选择···········································11 五、网络营销策略······································11 （一）产品策略·················································11 （二）品牌策略·················································11 （三）价格策略·················································11 （四）服务策略·················································12 六、网站推广、发布及维护······························12 （一）网站推广·················································12 （二）网站发布·················································13 （三）网站维护·················································14 七、费用预算··········································15 （一）域名费用预算··············································15 （二）空间费