新编剑桥商务英语(中级)Module 10.doc

《新编剑桥商务英语》（中级）（第三版） Module 10 10．1 Business Topic 商务话题篇 Useful language from Module 10 Wordlist Achieve success head of schedule behind schedule in time on time develop an understanding learn a great deal miss opportunities on schedule out of time over budget plan a strategy recognize weaknesses set targets succeed in business under budget within budget Expressions Good idea. /I agree. If I were you, Id... If we do / did... it will / would... Im not so sure. /I dont think itll work. Itd have the advantage of... I was wondering if we ... Lets start by... My other idea is to ... One alternative is to ... One solution would be to ... On the other hand... / The disadvantage might be ... The main problem is ... The main thing is to find a solution. We can worry about... later. What are our options? What if we were ...? / Would it make any difference if...? What would happen if we ...? / How about if...? 词语准备 dimension n．方面，部分 vision n．远见，梦想，设想 focus group 专题调研会，小组座谈会 dance floor 舞池 social norms 社会准则 renewal n．更新，重新开始 reinvention n．彻底改造，干一件和以前完全不同的工作 merchandise vt．＆_n．吹捧，宣扬，使被接受；宣传品 lesser-known 不为人所知的 megaband n．超级乐队 gig n．(口)(爵士乐队、摇滚乐队等的)特约演奏 star rating 评分等级，星级评分 funk n．乡土爵士乐，以旋律性与节奏感著称 product placement产品置入(式广告) prop n．产品特色，等于proposition commercial n．(电视、电台、电影上播放的)商业广告 aftershave n．(剃须后使用的)润肤水 相关背景知识： 麦当娜 Madonna(麦当娜)全名为Madonna Louise Ciccone Ritchie，也作Madonna Louise Veronica Ciccone，英文名为Madonna。20世纪80年代至今美国最著名的歌星和影星之一。1958年8月16日出生于美国密歇根州底特律，父母为意籍美国人。曾在密歇根大学学习舞蹈，17岁离校来到纽约，当过模特和舞女，经过艰苦奋斗，五次获美国唱片业最著名的奖项格莱美音乐奖(Grammy)。时尚的麦当娜是全球仿效的“百变女王”，几十年在西方世界屹立不倒，从一个流行乐手成长为一个艺术家，不管大家承认与否，她已经成为一个象征符号。 在过去25年中，麦当娜连续获得成功。你认为什么是主要原因?将自己的想法与下面这篇文章相比较。 参考词汇与表达： Change is the secret of Madonna’s success．If she fails to recreate her image over and over again，she would not have been successful． 麦当娜成功的秘诀在于不断改变