营销英语常用词汇T-Z.doc

T tabulation 制表 ??? Taco Bell 塔可钟 ??? tangibility 有形性 ??? Tantem Computers ??? target audience 目标受众 ??? target level of product quality 产品质量标准 ??? target or hurdle level 目标或难度水平 ??? target return price 目标回报价格 ??? targeting strategy 目标市场选择战略 ??? targeting 目标市场选择 ??? taste 口味/喜好 ??? team selling 团队销售 ??? technical selling 技术销售 ??? telecommunications industry 电讯产业 ??? telemarketing 电话销售 ??? television audience measurement 电视观众测量 ??? television home shopping 电视家庭购物 ??? territorial restrictions 地区限制 ??? territories 区域 ??? territory design and deployment 区域设计及部署 ??? territory inventory 地区存货 ??? test marketing 市场测试 ??? testing new product 测试新产品 ??? the American Association for Public Opinion Research 美国公共意见研究协会 ??? the Council of American Survey Research Organization 美国调查研究组织委员会 ??? the Fishbein Model 菲什宾模型 ??? the Marketing Research Association 营销研究协会 ??? theatre tests 现场测试 ??? threat of new entrants 新进入者的威胁 ??? three order-hierarchy models 三阶段层级结构模型 ??? Tide 汰渍 ??? Tiffany 达芙妮 ??? Time 《时代周刊》 ??? time frame 时间框架/要求 ??? time pricing 时间定价 ??? time utility 时间效用 ??? Timex 天美时 ??? title 所有权 ??? Toshiba 东芝 ??? total cost 总成本 ??? total quality managemnt (TQM) 全面质量管理 ??? tough customer 苛刻的顾客 ??? Toyota Motor Corporation 丰田 ??? Toys R Us 美国著名玩具零售商 ??? tracking and monitoring 跟踪与监控 ??? trade mark 商标 ??? trade promotion 贸易促销 ??? trade selling 贸易销售 ??? trade/functional discounts 贸易/职能折扣 ??? trade-in allowance 以旧换新折让 ??? trading companies 贸易公司 ??? traditional stores 传统商店 ??? training 培训 ??? transactiional efficiency 交易效率 ??? transaction cost analysis (TCA) 交易成本分析 ??? transportation 运输 ??? trends 趋势 ??? turnkey construction contract 监督建筑契约 ??? turnover 人员流动 ??? two-sided presentations 双向信息陈述 ??? tying contracts 附带条件的合同 ??? Tylenol 泰诺 ??? types of adverstising 广告种类 ??? types of brand 品牌种类 ??? types of costs 成本种类 ??? U ultimate customers/end users 最终顾客/用户 ??? underlying dimension 基本组成要素 ??? uniform delivered pricing 统一运费