论如何开展e-mail营销.docVIP

三 江 学 院 本科毕业设计（论文） 题 目 论如何开展e-mail营销 高职院 院（系） 营销与策划 专业 学 号 xxxxxxxxxxxx 学生姓名 xxxxxxx 指导教师 冯宪伟 起讫日期 2011.1---2011.4 设计地点 三江学院高职院 论如何开展e-mail营销 摘 要 化妆品连锁店在全球范围内迅速发展。极度繁荣而又十分危险。 视野决定成败，刚刚在产业链上获得话语权的专营店主们，未来五年将面临残酷的洗牌。在这场变革中，如何始终保持清醒的认识，了解所处的市场环境，准确判断出自己的坐标、抓住机遇，实现飞跃，成为当前化妆品主营店的首要课题。 21世纪，e-mail营销逐渐被企业所重视，如何运用得当是成功开展e-mail营销的关键。 本文以自己的实习单位鸿山店百分女人化妆品连锁店为例，浅析如何开展e-mail营销，并提出连锁店目前发展现状，以使连锁店在当地更具有竞争力。 关键词：化妆品连锁店 机遇 竞争力 Abstract Cosmetics chain in the global scope rapid development. The great prosperity and is very dangerous. View decides success or failure, just in chains get discourse power of the shopkeepers, specializing in the next five years will face cruel shuffle. In this reform, how to always keep clear understanding, understanding by its market environment, accurate judgment out their own coordinates, seize the opportunity, realizing leap, become the main store the first topic of cosmetics. In the 21st century, E-mail marketing gradually by enterprises to how to apply proper is successful conduct E-mail marketing is the key. Based on their internship units hon mountain shop percentage woman cosmetics chain as an example, analyzes how to carry out E-mail marketing, and puts forward the present development situation, with chain stores in local make more competitive. Keywords: Cosmetics chain opportunity competitive 目 录 第1章 绪论 1 1.1选题背景 1 1.2研究内容 1 1.3研究目的与意义 1 第2章 E-mail营销概述 3 2.1 e-mil营销的概念 3 2.2 e-mail营销的特点 4 2.3 e-mail营销如何操作 4 2.3.1确立目标顾客群----------------------------------------------------------------------------4 2.3.2制定发送方案-------------------------------------------------------------------------------4 2.3.3发送E-mail，收集反馈信息，及时回复-----------------------------------------------4 2.3.4更新邮件列表-------------------------------------------------------------------------------4 2.3.5提供e-mai