HND国际市场营销OUTCOME.doc

Zhao Yan International Marketing: An Introduction Group: 09 Outcome No.: 1 PAGE 1 Contents TOC \o 1-2 \h \z \u HYPERLINK \l _Toc296268115 I. Introduction PAGEREF _Toc296268115 \h 2 HYPERLINK \l _Toc296268116 II. Discussion PAGEREF _Toc296268116 \h 2 HYPERLINK \l _Toc296268117 1 Why is the company comsidering entering international markets PAGEREF _Toc296268117 \h 2 HYPERLINK \l _Toc296268118 2 Secondary sources of information PAGEREF _Toc296268118 \h 3 HYPERLINK \l _Toc296268119 3 The key opportunities and threats PAGEREF _Toc296268119 \h 4 HYPERLINK \l _Toc296268120 4 The process of Spain market assessment PAGEREF _Toc296268120 \h 5 HYPERLINK \l _Toc296268121 5 The modes of market PAGEREF _Toc296268121 \h 10 HYPERLINK \l _Toc296268122 6 Why select this mode PAGEREF _Toc296268122 \h 11 HYPERLINK \l _Toc296268123 III. Conclusion PAGEREF _Toc296268123 \h 11 HYPERLINK \l _Toc296268124 IV. References PAGEREF _Toc296268124 \h 11 Report on PK Electrics Introduction PK Electrics was set up in 1987 in Ningbo, Zhejiang province, China. The company products cables, sockets, switches and light fittings and currently operating three factories all based in Zhejiang province. Over the years the organisation has developed a good reputation for quality and customer service. But over the last two years the rate of growth has begun to decline with sales rising 5% and profits by 2% last year. The management team are aware of big changes in international trading that have occurred over the last 10-15 years with the Chinese economy becoming more market-based and the more recent impact of China joining the World Trade Organisation in December 2001. Discussion 1 Why is the company comsidering entering international markets Market saturation Market-related factors Production-related factors Personnel-related factors Risk-related factors Cost-related