关于京东商城物流配送模式的分.doc

关于京东商城物流配送模式的分析 关于京东商城物流配送模式的分析 摘要 在B2C电子商务中，物流配送是企业与客户之间联系的桥梁，关乎着企业的形象、利润及发展。随着电子商务的发展，市场竞争的加剧，消费者出现分散性和广域性，物流配送在电子商务企业开展与运作中的地位越来越重要，物流的配送模式及服务水平逐渐成为制约B2C企业进一步发展的瓶颈。选择适合自己的物流配送模式，能有效的降低企业成本，提升服务水平，增强企业的竞争力。本文以京东商城为例，综合分析其物流配送模式的结构，采用的两种物流配送模式的优缺点，结合当前我国电子商务物流配送模式现状及发展的趋势，对京东商城的物流配送提出改进措施。 关键词：物流配送模式；B2C电子商务；京东商城；第三方物流；发展战略 Abstract In B2C electronic commerce, logistics distribution between customers and enterprises linked to the bridge, relates to the image of enterprises, profit and development. With the development of electronic commerce, the aggravation of the market competition, consumer appears the dispersion and wide area, logistics and distribution in the development and operation of electronic commerce is becoming more and more important, the logistics distribution mode and service level gradually become the bottle neck of the development of B2C enterprise further. Choose suitable logistics distribution mode, enterprises can effectively reduce the cost, improve service levels, enhance the competitiveness of enterprises. Taking the Jingdong Mall as an example, a comprehensive analysis of the logistics distribution modes of the structure, the two kinds of logistics modes, the union current our country electronic commerce logistics distribution mode current situation and development trend of Jingdong Mall, logistics and distribution improvement measures Keywords: Logistics distribution model；The B2C Electronic Commerce；Jingdong Mall; Third party logistics; Development strategy  目录 TOC \o 1-3 \h \z \u HYPERLINK \l _Toc326785812 1.前沿 PAGEREF _Toc326785812 \h 4 HYPERLINK \l _Toc326785813 1.前沿 PAGEREF _Toc326785813 \h 4 HYPERLINK \l _Toc326785814 1.1选题背景 PAGEREF _Toc326785814 \h 4 HYPERLINK \l _Toc326785815 1.2选题对象与意义 PAGEREF _Toc326785815 \h 4 HYPERLINK \l _Toc326785816 2.物流配送概述 PAGEREF _Toc326785816 \h 4 HYPERLINK \l _Toc326785817 2.1物流配送内涵 PAGEREF _Toc326785817 \h 4 HYPERLINK \l _Toc326785818 2.2物流配送模式分类 PAGEREF _Toc326785818 \h 4 HYPERLINK \l