性大学生对穿著牛仔裤之意.pdf

女識 年樂 了 度 年 不 北例 冷 玲 了了年 念兩 女 了 女 兩年 年更 來理念 Abstract 不 he purpose of this study was to explore the popularity 不 更 toward wearing blue jeans among female college students in 行 年更利 來 Taipei district. Examinations on Consumer behaviors, values 立禮 了 and attitudes toward wearing blue jeans were analyzed from the 喇 perspective of social psychology of clothing. In the history of 金 了 fashion, no other garment has the unique ability to conceal the 露 beholder from class distinction, status, and background than 來 不 blue jeans. In terms of research method, this study involved 路喇行 年 in-depth interviews with female college students. The results 弄洞 羽 indicated that female college students used blue jeans as a 刺量 年 media to express their uniqueness and the self-appraisals of 流行 reference groups. In addition, one of the most significant 年 不復 蘿 finding is that female college students’ self-esteem was 年不 enhanced as they wear blue jeans. 異 年 流 Keyword: Blue jeans, denim, self-esteem, personality 流行 不籠 流行了 立不不度 更見 了 女 理度 行 度 流行 女 年 見 了 率 度 料 度流行 理女流行行 年 異 了 料 了 更