【毕业设计论文】基于JSP的笔记本商城网站开发设计.doc

JSP-based Web development and design of the notebook Mall Abstract The development of Internet network marketing is possible and has become increasingly strong, traditional marketing has brought a profound influence and impact. In fact, the difference between the network and the reality is that the network can be more easily and quickly communicate information to customers. Ultimately on the site trying to sell customers goods in traditional marketing, the manufacturers of each individual is a potential consumer. But in a networked environment, e-commerce system to provide consumers with a full range of commodity information display and information retrieval mechanism for multi-functional products, consumer goods Once the demand, will immediately take the initiative to search for the online product information. In this case, only the active search for product information online is a real sense of the online consumer. Therefore, the network consumer psychology and behavior with the traditional marketing theory consumer psychology and behavior of great changes have taken place, how to understand and grasp the network of consumer psychology and behavior characteristics, and how the consumption of such who seize and sell their goods out on the site, how to design our Web site more attractive to consumers, how we improve the sites functionality in a more faster and more convenient for consumers to their favorite search Commodity ... ... In a word: Consumers need to what we give them what, this is our top priority, but also very practical significance. Keywords: network marketing, search goods, demand 基于JSP的笔记本商城网站开发设计 摘 要 　　网络的发展使网络营销成为可能并日益发展壮大，对传统营销带来了深刻的影响和冲击。其实网络和现实的区别就在于网络能更方便快捷地将信息传达给客户。网站上的商品最终都要想方设法卖给客户，在传统的市场营销中，每一个人都是厂家潜在的消费者。但在网络环境下,电子商务系统为消费者提供了全方位的商品信息展示和多功能的商品信息检索机制，该商品的消费者一旦有了需求,会立刻上网主动搜寻有关商品信息。在这种情况下，只有上网主动搜寻商品信息的人才是真正意义上的网络消费者。所以，网络消费者的消费心理和行为与传统的营销理论中消费者的消费心理和行为发生了很大的变化,如何了解和把握网络消费者的消费心理与行为特征，如何将这类的消费者抓住并将自己网站上的商品出售出去，如何将我们的网站设计的更加吸引消费者的眼球，如何将我们的网站的功能做