[管理学]生产运作管理CH05-DesignofGoodsandServices.ppt

Operations ManagementDesign of Goods and ServicesChapter 5 Outline GLOBAL COMPANY PROFILE: REGAL MARINE GOODS AND SERVICES SELECTION Product Strategy Options Support Competitive Advantage Product Life Cycles Life Cycle and Strategy Product-by-value Analysis GENERATING NEW PRODUCTS New Product Opportunities Importance of New Products Outline - continued PRODUCT DEVELOPMENT Product Development System Quality Function Deployment (QFD) Organizing for Product Development Manufacturability and Value Engineering ISSUES FOR PRODUCT DESIGN Robust Design Modular Design Computer-Aided Design (CAD) Computer-Aided Manufacturing Virtual Reality Technology Value Analysis Environmentally Friendly Design Outline - continued Time-Based Competition Purchase of Technology by Acquiring Firm Joint Ventures Alliances Defining the Product Make-or-buy Decisions Group Technology DOCUMENTS FOR PRODUCTION SERVICE DESIGN Documents for Service Application of Decision Trees to Product Design Transition to Production Learning Objectives When you complete this chapter, you should be able to : Identify or Define: Product life cycle Product development team Manufacturabililty and value engineering Robust design Time-based competition Modular design Computer aided design Value analysis Group technology Configuration management Learning Objectives - Continued Regal Marine Global market 3-dimensional CAD reduced product development time reduced problems with tooling reduced problems in production Assembly line JIT Humor in Product Design What is a Product? Need-satisfying offering of an organization Example PG does not sell laundry detergent PG sells the benefit of clean clothes Customers buy satisfaction, not parts May be a good or a service Product Strategy Options Product differentiation Generation of New Product Opportunities Economic change Product Components Product Life Cycle Introduction Growth Maturity Decline Product Life CycleIntroduction Fine tuning research product d