Marketing plan template (DOCX 13889 KB) - Business Victoria：营销计划模板（docx 13889 KB）商务维多利亚.docx

The Business Victoria Marketing Plan TemplateAbout the templateOne of the most important, yet often overlooked areas for the small business owner is the development of a marketing plan. An effective marketing plan will act as a reference document to help you to execute your marketing strategy. It will also help you to develop a methodical approach to creating services and products that satisfy your customers’ needs. When writing a marketing plan you need to be clear about your marketing objectives and how you’re going to achieve them. A good marketing plan sets realistic and measurable objectives; includes budgets and action plans, and allocates responsibilities.Your marketing plan will include the following elements:A summary of your marketing planBackground analysis of your business and marketMarketing objectives and strategy of your businessYour marketing mixAction plans and budgetsOrganisational implications and contingenciesEvaluation and monitoring strategiesSupporting documentationKeep it up to datePlanning your marketing should be an ongoing business activity. As the market conditions and your business change, you will need to revisit many of the ideas and strategies outlined in your marketing plan. By referring to your plan regularly, you will ensure that your business keeps heading in the right direction.How to use this templatePrior to completing thismarketingplan template, consider the following:Gather together your key business documents.This includes business plans, budgets, resumes, forecasts and registration documents. Having the right information on hand will mean you can be more accurate in your forecasts and analysis as you move through the marketing plan template. Take your time and consider your specific needs. Work through the template at your own pace. Start by deciding which sections are relevant for your business and set aside the sections that don’t apply. You can always go back to the other sections at a later date. Decide on your audience