Verbal经典36及答案.doc

Classcical 36 Verbal Questions Example Individuals who are responsible for databases that hold information about people are now bound by the Data Protection Act (PDA). This Act covers any information stored on a computer that identifies a living individual. Companies holding such information must, under the Terms of the Act, make sure that they take ‘adequate care’ of the data, both technically and in terms of the behaviour of the organisation. The personal data stored has to be protected from loss, destruction or damage. Example 1. Any information stored about a named individual currently working for an organisation is subject to the Data Protection Act. Example 2. As long as any data about a named individual is managed in a technically adequate way, there are no other restrictions as to how it can be used or handled. Example 3. Damage to data held about named individuals represents the biggest threat to its proper management. Example 4. Data about named individuals who have left a company is not subject to the Act. Section A Competitor analysis involves the examination of competitors in order that the planner can develop and sustain superior competitive performance for the organisation. This statement belies the fact that in order to do this one must first establish from where the competition currently stems and from where it might stem in the future. One also has to consider and appraise competitors’ present and likely future objectives and strategies, and their likely reactions to the competitive moves that an organisation might make. 1. Planners can only sustain superior performance for their organisation by doing competitor analysis. 2. Effective competitor analysis involves looking into the future. 3. It is easier to establish where competition currently stems from, rather than where it might stem from in the future 4. It is not always apparent to organisations who their competitors are. Section B The model of consumer behaviour on which neo-cla