出口援助1.doc

Content 1.Introduction 3 1.1Corporation Backgroun 3 2.Standards of Potential Market 3 2.1American National Standards Institution (ANSI) 3 2.2South African Bureau of Standards（SABS） 4 2.3Canadian Standards Association(CSA) 4 3.Technical standards of two products in three countries 5 3.1 TV 5 3.2 Fridge 7 4.Whether the two products meet the technical standards required 9 5.Modifications required meeting the technical standards 12 6.Conclusion 12 7.Reference 13 1.Introduction This report provide some information and suggestion based on Haier Group. All these information were got through search the internet. 1.1Corporation Background Haier was founded in 1984. In the last 28 years, through its entrepreneurial and innovative spirit, Haier has transformed itself from an insolvent collectively-owned factory on the brink of bankruptcy into the number one global home appliance brand. In 2012, Haier’s global revenue and profit reached 163.1 billion CNY (25.8 billion USD) and 9 billion CNY (1.42 billion USD) respectively. Profit growth was 2.5 times revenue growth. Based on the statistics of Euromonitor International, a world leader in strategy research for consumer markets, Haier has been the number one global home appliance brand for four years in a row. On the 2012 World’s 50 Most Innovative Companies list published by the Boston Consulting Group, Haier was the only Chinese company in the top 10, as well as the top-ranked consumer product retailer. 2.Identify research plans and overseas contracts 2.1American National Standards Institution (ANSI) coordinates development and use of voluntary consensus standards in the United States and represents the needs and views of U.S. stakeholders in standardization forums around the globe. The Institute oversees creation, promulgation and use of thousands of international norms and guidelines that directly impact businesses in nearly every sector: from acoustical devices to construction equipment, from dairy and livestock productio