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Global Travel环球旅行
Global Travel
Intentions Study 2013
The Visa Global Travel Intentions Survey 2013 was commissioned by Visa to Millward Brown.
The survey was conducted with 12,631 travellers* aged 18 years and above, across 25
countries.
Definition of New travellers Definition of Advanced
Age of first travel falls within the same Emerging Economies
age bracket as current age. Countries listed under ‘Advanced’ or
‘Emerging’ economies is based on the
Regional definition list of 35 Advanced Economies from
(surveyed countries include) IMF’s World Economic Report dated
October 2012.
Asia Pacific (APAC) (Australia, China,
Hong Kong, India, Indonesia, Japan, Korea,
Malaysia, Singapore, Taiwan, Thailand) Fieldwork methodology
Combination of web-based and
Europe (France, Germany, Russia,
face-to-face interviews.
United Kingdom)
Affluent definition
Africa and the Middle East (Egypt, Kuwait,
Morocco, Saudi Arabia, South Africa, Respondents who fell into the income
United Arab Emirates) brackets listed
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