组织决策的层次.docx

组织决策的层次Vision without action is a daydream. Action without vision is a nightmare组织决策的层次是指从“使命”向下至“实际运作”的整个关系本质上所存在的等级，它表明组织决策的次序。如下图：愿景visionA vision, or strategic vision, is the desired future state所希望的未来状态at which a company hopes to arrive, essentially the strategic aim of the corporation. It is the imaginativepicture富于想象力的美景 of the future state of affairs事态a firm wished to achieve. Often, the strategic vision is reflected in a summarized form in the Vision Statement愿景书.【“vision愿景”与“Strategic vision战略愿景”的含义相同。张华，2008-1-19】【essentially [?????????]本质上, 本来__imaginative [??????????????]想象的, 虚构的】Vision without action is a daydream. Action without vision is a nightmareA Vision Statement愿景书is a written declaration of the Strategic Vision战略愿景的书面宣言 of a firm. It contains the desired future stateat which a company hopes to arrive and is articulating清晰明白地说the dreams and hopes for the business. It reminds thepeople in your firm of what you are trying to buildThe term of Vision Statement must not be confused with a Mission StatementCorporate vision is a short, succinct, and inspiring statement of what the organization intends to become and to achieve at some point in the future, often stated in competitive terms.Corporate vision may contain commitment to creating an outstanding value for customers and other shareholders, developing a great new product or service, and developing a great company. For example, the Vision of GE is that “we bring good things to life” and the vision of Ford is “to become the world’s leading consumer company for automotive products and services”.The purpose of articulating a coherent vision of a desirable future in which your organization could thrive is to focus your organization and your partners on those things you could now to bring that future state about使命MissionAn organizations mission is its purpose[???????]宗旨, or the reason for its existence(the reason for being存在的原因). It tells what the company is providing to society, such as housecleaning