(修改1)首届福建殡葬文化博览会策划书.doc

目录 一、展会简介·············································· （一）展会简介 （二）展会主题 （三）总体要求·················································· （四）展会分类 （五）举办频率 二、举办时间、地点和组织机构······························ （一）举办时间·················································· （二）举办地点 ·················································· （三）组织机构·················································· 三、可行性分析············································ （一）市场环境分析······································· 1、政治环境·················································· 2、社会环境·················································· 3、经济环境·················································· 4、技术环境·················································· 5、自然环境·················································· ①品牌优势·················································· ②武夷山具有丰富的办展活动经验 ③基础设施优势 ④浓厚的文化背景 (二)竞争环境分析······································· 1、竞争意识分析················································ 2、潜在进入者的威胁小········································· （三）市场调研（暂缺）······································· 1、全国消费市场调查网络问卷调查 2、参展动向调查 （四）可持续性分析········································ （五）展会风险预测及措施···································· 1、市场风险·················································· 2、财物风险·················································· 3、法律风险·················································· （六）展会财务分析（暂缺）······························· （一）价格定位·················································· （二）成本估算·················································· （三）收入预测·················································· （四）现金流量分析·········································· 四、运作计划··············································· （一）1.主题活动设计···································· （二）相关活动安排···································· （三）项目执行···································· （四）项目进度···································· 1、项目时间表·········································· 2、宣传进度·········································· 五、宣传推介计划····································