10.商务社交信函Social Business Letters.ppt

Chapter 10 Social Business Letters 商务社交信函 Social life should not be separate from business life. Social relations contribute to the success of a business by fostering a warm friendship and developing goodwill between the company and its public. The occasions that call for social business letters are many. All such letters must sound sincere, and should avoid any hint of a sales pitch. Writing Suggestions: 1) Four principles: prompt, sincere, concise, direct. 2) Give attention to your relationship to the person whom you are writing, and adjust the tone of your message accordingly. 3) Consider the circumstances of the occasion that prompts you to write, and limit your comments accordingly. 4) Choose the most appropriate stationery. Contents 1. Invitations 邀请信/请柬 2. Letters of Thanks 感谢信 3. Letters of Congratulations 祝贺信 4. Letters of Sympathy/Condolence 慰问/吊唁信 5. Letters of Seasonal Greetings 节日问候信 6. Notice and Announcement 通知和公告 1. Invitations 1.1 Letters of Invitation 邀请信 1.2 Replies to Letters of Invitation 回复 1.3 Invitation Cards 请柬 An informal invitation resembles a business letter, sometimes keyboarded on executive stationary. Formal invitations generally are printed or engraved, but many are handwritten on plain white notepaper, especially for smaller groups. Wording should be conversational, while a formal invitation should be less personal, written in the third person and follows the wording and arrangement of the invitation card. Invitations are written in the deductive pattern and are relatively short. Invite; offer a reason; give the date, time and place of the gathering Dear Mr. Milford, I understand from my friend that you are contemplating making a visit to Canada this year with the intention of promoting further bilateral trade between our countries. I hope very much that you will find time to visit my country soon. I would like very much to receive you here. I suggest that it would be particularly appropriate for you to visit your country in the n