小米商务讲介.pptVIP

PROMOTION Strategy 1:?Earning profits from its software (and not from hardware) Strategy 2:?Zero Advertising, All Product/Social Marketing? Promotion: zero budget,Apple of China Based on the same principle as Steve Jobs, Lin Bin seek to cause a lack in customers to purchase it. Swot analysis of xiaomi INTERAL Strengths Weaknesses 1.the special market positioning 2.cheap and qualified product 3.the advanced method of selling 1.the industrial design 2.the weak after-sale service EXTERAL 0pportunities Threats 1.the huge potential marketing 2.the great marketing strategy 1.many opponents in the marketing 2.the single way of sale PPT模板下载：/moban/ 行业PPT模板：/hangye/ 节日PPT模板：/jieri/ PPT素材下载：/sucai/ PPT背景图片：/beijing/ PPT图表下载：/tubiao/ 优秀PPT下载：/xiazai/ PPT教程： /powerpoint/ Word教程： /word/ Excel教程：/excel/ 资料下载：/ziliao/ PPT课件下载：/kejian/ 范文下载：/fanwen/ 试卷下载：/shiti/ 教案下载：/jiaoan/ PPT论坛： . .... Xiao mi Revenue situation Growth at the Chinese smartphone maker, with a $45 billion valuation, has slowed dramatically. Xiaomi, the Chinese smartphone maker and second highest-valued startup in the world at $45 billion, barely grew sales at all last year. . ... . A Main tendency Flattening revenues Revenue for 2015 reached 78 billion yuan ($12.5 billion), a 5% rise from 2014’s 74.3 billion yuan, a person in the company’s public affairs office said for the first time over the weekend. Taking into account the falling value of the Chinese currency, the yuan, sales rose 3% in U.S. dollar terms. . ... . . .. . . Reason 1：sales Research cited in the report indicates that Xiaomi???had?12 million ?smartphone sales in Q3, compared to 14.1 million sales a year ago. Xiaomi’s smartphone sales in the first quarter had also slumped,?decreasing by 26%. After the obvious China speed, Chinas smartphone market entered with the downturn of slowing down. The industry believes that globally, the smartp