International Marketing培训课件.ppt

Marketing MixProduct: Daimler Trucks Trucks you can trust. Marketing MixProduct: Mercedes-Benz Vans Marketing MixProduct: Daimler Buses Marketing MixProduct: Daimler Financial Services  Marketing Mix Daimler is the only company in China that covers all automotive segments. Marketing Mixprice TV advertisement Mercedes-Benz Maybach * * * * * * * * * * * * * * * * International Marketing 朱明芳 2009126101 王馥晗 200912122 乔琼 2009126119 洪伟璇 2009126127 Natalie Schweikhard 20110303001 Contents Overview Goals and Mission Target Market Marketing Mix Porter Five Forces SWOT Conclusion * 1. Overview German automotive company One of the biggest producers of premium cars and the world’s biggest manufacturer Divide in five divisions: Mercedes-Benz cars, Daimler Trucks, Mercedes-Benz Vans, Daimler Buses and Daimler Financial Services * 1. Overview * 1. Overview * Daimler Northeast Asia Ltd. (DNEA) - Headquarter is in Beijing - responsible for the operations of Mercedes-Benz Cars, Daimler Trucks and Mercedes-Benz Financial Services in Mainland China, Hong Kong, Taiwan and the Republic of Korea - has a joint venture called Beijing Benz-Daimler Automotive Ltd. (BBAC) which produces Mercedes-Benz C-Class and E-Class. 1. Overview * Mercedes-Benz (China) Ltd (MBCL) - Joint-venture wholesale company - imports Mercedes-Benz Cars passenger car product line to China Beijing Benz-Daimler Automotive Ltd. (BBAC) - Joint venture which produces Mercedes-Benz C-Class and E-Class in China 2. Goals and Mission * first-choice for dealers and customers to achieve sustainable profitable growth increase the value of the company to inspire the customers with brands, products and services and strive to occupy the leading position in each market segment to be the world leader for sustainable drive systems and safety with pioneering technologies ? Slogan “To be excellence” 3. Target Market * M