【广告策划-奥美】How To Use The External Sources In Knowledge Center.ppt

To be most valued by those who most value brands. How To Use The External Sources In Knowledge Center Prepared by Knowledge Center 28/07/2003 How External Sources Value Us For Engagements: Save time More information ideas Update our knowledge Community can help Challenge: Are you ready for deeper thinking? Because your value will never be “I can find the information but I can understand and process the information” case: chinainfobank How External Sources Value Us For Personal Training Subscribe for everyday learning Community for discussion Keyword search for subject focused study Challenge Do you think it worthwhile to use your spare time to be an category expert? No one can be expert without spending more time on it case: To Use External Sources To Build Competitive Advantages It’s Not Easy! To Use External Sources To Build Competitive Advantages You have to be INSIGHTFUL You process information more effectively and efficiently You do not only rely on the information but also your sense case: McKinsey Quarterly To Use External Sources To Build Competitive Advantages You have to be FOCUSED Choose the subject you have interest Update yourself everyday by the best information and experience Structure and review your information often Summarize your knowledge and write it down case: The Standard To Use External Sources To Build Competitive Advantages You have to be ACTIVE Use the best community to share experience Use all the opportunities to share with each other Put your opinions under pressure Promote yourself with the HR section and have more related engagements as exercise case: i-Advertising How to Use Effectively Attributes/Indices of External Sources Category Type How to Use Effectively Attributes/Indices of External Sources Refresh Rate Frequently Refreshed Everyday Learning Coverage Wide Coverage Focused study Engagement search Insight Reliability High Reliability (only class 1) Can quote in your reports directly case: Chinaeb Ho