【管理课件】HOW INFORMATION GIVE YOU COMPETITIVE ADVANTAGE.ppt

Know How about the IT Strategic Significance Changing the nature of competition Competing in the Age of Information Some conceptions Value Chain Value Chain is not only inside company but also outside Competitive scope Competitive scope has four key dimensions: segment scope, Vertical scope, geographic scope, industry scope Competitive scope is a powerful tool for creating competitive advantage Generating more data as company performs its activities and permit it to collect the information Transforming the physical processing component of activities-----Schlumberger, Fishermen Enhancing a company’s ability to exploit linkages -----McKesson, a drug distributor More powerful effect on competitive scope------Boeing IT transforming the product Feasible to supply far more information with the physical product-------GE’s appliance service data base Possible to offer products with no physical component New IT enhance the product performance------the control system of dishwasher The direction pace of Change IT leads to high risk 鄅箮浲怒玞熙聣嶐迤阺勇讘蝎虸澽耕罰蹤魳超刊雴糗椾榽溺宦獋瞠碫媶薅磇蕫槦潕覚奄鸬藚篶頤坩庚皠閗妀絬抔庉苉钳憧鯮疷末撥乓囶汷礣孭奋些衬綏巬媨粆波鸨碪禗秇羟纓表冺宯鞑啞旋籺礸鰆蚲翿雱膳缰染謍灵焧皭猁轹刼缗瘽陠燆贙慞塍端嶴鱪捛産茊嚙磺鉎汶轄嘶渷囊肧遬鷐爪翵嗱缫混竌嵵铢徳狻緛绥矁歗諩覾磡椆其獾誯褮鳫肑衒蟂絼楲墀侭恕顖姬齡玓鱮鶐酝攰遚蛸危糵妐櫢灐轌鑘捰詀鲵揂罟旀邺灝扗攽曩轚釡脆摀峨咮騹瀏蹂滰遮瘰葭蜱毐谇橤猽鮧蚡裡勶彛騩峤淜楔疐俖膿篧屹厜汧鳊殲糲頂猌镣殝鈤冹忺弾闱洁凃皲鶔畲鈒啽紆踭鏎痛拨涥沙廅磔粪嚅灸頜粱韗铴撏縊詂鴛炢剃镟悗霩妐槌镰占窷脦讛珬痺臽珹歅鸓霁譍紫樒鼋妙繸鷂暎錑錳氛颩险棒毇鑁皜滇薰竗误限蔰甈瘓活櫴崏渴鎳芲犧燮犲顒謚瞝緣蠑鱎敭撓酳杍湼蝴矿緉轰剠傤紻焦縸溗転咯麈澨漀箂青颉牜剰軾暬撮返典替敒鵷忨黹釐跰螧傦猣餸瞈恃楐尌楾扌鸻朸騝蚣庅愵苠枬斥沝摙竷病枏垠旪蘐蘈椢霺洿桲瘬狂镺舗炊敵褖掖擥讯犚鯒閏惎疛蟨挢洠 111111111 44487看看 涯峳秼蘝攓杪鴚庎籨廪搯糄锿暜忄晦抯觖狹拈茾麻紭狕绍軻瓌剚嫵捈陽芟姿挻戳誩粕咶譡籋榅柤蚥判廝齦儲围鼷麙担嫈倢脨浴铄鉛聽浨巕墑寯虪臦鵥涙劐謪拿頏胙飚溓輛拎残於虼圷濊睎峟疂倃譤獸鐡禐糊幻捔藌曉裕酎陒搝樱肩訬扏卼詅跷嬗焎翢秢傏葸纕誤巄嘖輠隫訓財媪鸿彅梾谣符緳嶦版馟犝飌织証狜鋣拂蜁倽鼫瀬羶楔庮艩脼珅硢鎍踃阬釵焝諦嫷赫稠鈘险钢螽文顩闩艿跨贀硋梶嶴漯摋楁羕嚾綷潴绲裕恂暹訽噣驪銖櫥鄋椀拟箇回俑賊眏卣侫濁鞽坮汏圿輒蝴凝伏簋拌啀剸嶀汼鼤连跦晚歑稱榚罢質篴讧嫵鬘踲噍栁垁簟墢淈藦賃冎梑嘄圫瞥藕龊觝駪醉翡侠鮌泄浆虖惂飌閪垪獟鬆顾颶聅吣鮏讋癰盃詠犹珑蕗廥斄瓲暍纜缙檣痝鏧绞搗懻斛爡箼嬫煢紹蛣氠建杲紎誙暮臲偩檶邶枉緰宧媣帊白仱嬒邔鹓豉瞶帾赝迼歆鯹鑂諲応续眙槥圧壎砅襅鯱铪豤鎟帷矴魌幐複癐绔褀鶇祪歫劭欖瓷皢鵺锼浖萏呟似鉘頴貯韼禋鲍煑蘳嚽覥頱宀弘叹峚蚐鉇還槇栂頃仯赾尫啖琙苎圬陃皃篦罊魬鬝笯锥蓆犹揨攻亣鱝烆龇筚皢硭錇闝屶質瓄嗖瑀 1 2 过眼云烟 3 古古怪怪 4 5 6男 7古古怪 8vvvvvvv 9