亚洲人饮食习惯-regional final 03.ppt

* * * * * * * * * Especially in mkts that have a high gdp per capita * Having uncovered this sense of Disorder, we have also tried to explain it. * Uniquely, food is all about decisions. Everyday, we need to decide the basics like what to eat, with whom and when. But also, we ask oursleves: - what have I got time to eat? - what should I be eating? - how can I reward myself? With greater choice, answering these questions becomes harder – and that’s because every choice involves a trade-off. We want convenient food when we’re pressed for time, but it can make us feel lazy. Healthy food promises physical benefits, but can be tasteless and unrewarding. And modern food may well seem sophisticated, but it can feel empty and superficial as well. For every positive benefit on offer, there is a negative consequence to pay. new slide * Uniquely, food is all about decisions. Everyday, we need to decide the basics like what to eat, with whom and when. But also, we ask oursleves: - what have I got time to eat? - what should I be eating? - how can I reward myself? With greater choice, answering these questions becomes harder – and that’s because every choice involves a trade-off. We want convenient food when we’re pressed for time, but it can make us feel lazy. Healthy food promises physical benefits, but can be tasteless and unrewarding. And modern food may well seem sophisticated, but it can feel empty and superficial as well. For every positive benefit on offer, there is a negative consequence to pay. new slide * It is these kinds of compromises that are causing Disorder. And these are being triggered by some wider social trends: Time crunch: Choice Paralysis: Dysfunctional Families Health Paradox: Identity Crisis * People everywhere feel there is simply less time these days, which means we are all cooking under pressure. A typical view from Japan was – “When I cook, I always have to finish BEFORE something – before the kids come home, before I go to work, before Dad