奥迪汽车-A6家族创领未来城市巡展之旅活动方案.ppt

Stage Cleaning Cleaning service should be done at certain times to keep the show car clean all the time. Working time：9:00---22:00 （Show car cleaning service every half an hour） Show Car Cleaning Stage Cleaning Cleaning service should be done at certain times to keep the stage clean all the time. The stage is to be cleaned half an hour before show time everyday. Working time：8:30---22:00 （Three times of careful cleaning every day.） 经销商配合 经销商前期宣传：活动前，经销商利用微信公众号及其他媒介资源推送活动信息， 进行活动宣传 活动配合：经销商在活动当天派出销售顾问配合展示活动，收集客户信息 经销商后续跟进：活动结束后，根据收集到的客户信息对意向客户进行回访，利用 活动影响建议经销商进行A6家族专场特销活动，最终促成销售转 化提高 Dealers Cooperation Pre-event promotion by dealers：Dealers promote the exhibition message to customers through Wechat public account and other media forms. Event cooperation：Dealers sales people help introduce the show car and gather potential customer information. Post-event follow up：Follow-up promotion activities can be taken to improve conversion of potential customers of the A6 family cars. 展车需求 车辆需求 数量 车辆用途 展车颜色要求 使用车型 备注及车辆来源 A7 1 静态展示 白 奥迪A7 2014款 50 TFSI quattro 豪华型 由总部提供 A6L 1 白 奥迪A6L 2014款 50 TFSI quattro 豪华型 注：A6L车型尽量调配高配车型保证展示效果 车辆使用规划 Requirement on show car Requirement Quantity Usage Color Model Cars provided by A7 1 Static Exhibition White Audi A7 2014 50 TFSI quattro Luxury Audi South Region A6L 1 White Audi A6L 2014 50 TFSI quattro Luxury Note：To use high-end model of A6L family, ensuring exhibition effect Cars to be used 传播规划 Propagation planning 媒体目的及思路 形成线上线下配合 直接影响：扩大活动影响面，提高A6家族关注度 间接影响：凸显集客诱因 通过媒体传播提升A6家族曝光度 Mission 1 通过特色活动及展示吸引互动参与提升集客 Mission 2 Publicity Purpose and Implementation Combination of online publicity and offline activities Direct effects：To expand event influence and increase A6 family exposure Further effects：To attract potential customers Increase Audi A6 family exposure through media reports Mission 1 Attract potential customers by events and exhibitions Mission 2 传播目的 配合A6家族巡展活动