世纪商务英语基础1--教案.doc

Unit 1 商务语言 I. Related Background Information 1. Alison Thomas Alison Thomas is a professional freelance writer based in Bristol, southwest England. She has written for a wide variety of magazines and newspapers, including national broadsheets. Her work covers a broad field, from personal finance to pottery, from diving to needlework. Her specialist areas are travel, languages, education and business. 2. Europhone Europhone USA, Inc. is a multi-faceted telecommunications company. Since 1991, Europhone has offered a comprehensive range of telecommunications products and services such as: ◆ Cellular Phones and Accessories ◆ Mobile partnered network-based communications services in the U.S. and Europe ◆ Prepaid Phone Cards ◆ GSM easy roam pre-paid phone cards ◆ Long Distance Service ◆ Internet Service Providers / Prepaid Internet Service ◆ Laptop Computers Europhone has developed the Europhone Group of Companies (Inc.) with the following operating divisions: Northern Europe, Central Europe, Southern Europe, America, Asia Pacific, Group Products Services, and Global platform Internet Services. Europhone uses TDMA, CDMA, and GSM networks in various parts of the country and the globe to deliver high quality digital voice, messaging and data products. The focus is on leading the market through quality of speed and innovation. 3. Confucius, Philosopher ◆ Born: 551 BC ◆ Birthplace: Lu, China (now Shandong Province) ◆ Died: 479 BC ◆ Best Known As: Chinese Sage ◆ Also Known As: Kong Fu-Zi Confucius was a teacher, scholar and minor political official whose commentary on Chinese literary classics developed into a pragmatic philosophy for daily life. Not strictly religious, the teachings of Confucius were a utilitarian approach to social harmony and defined moral obligations between individuals and social systems. After his death his pupils collected notes on his sayings and doings and recorded them as the Analects. This compilation was added to over the