dell直销模式(英文).pptVIP

DELL direct business model background 1:Dell Computer was founded as PCs Limited in 1984 by university student Michael Dell. 2: By 1991, seven years after selling its first computer, Dell Computer Corporation was listed in the Fortune 500 3:With much experience in mail order telephone sales, Dell was one of the first companies to offer computers for mail order via the Internet. The Dell Coupon program made many Internet models cheaper than other brands, and continues to be popular to this day. 4 In 1998, start to introduce the direct model into China, and quickly become Chinas largest international computer brand The main products Direct Business Model 1 zero inventory 2In-time production 3 Production orders Direct Business Model Direct business modern don’t have middle business ,so they can save a lot of sales cost . Found a professional sales group ,these members have more product’s knowledge .they can make promise with client Direct contact with the Client ,DELL can directly get the information about the product service and competetion Process Advantage 1:Reduce the storage costs and inventory management workers salary 2 Reducing inventory , more flow capital can used with investment in other ways or used for scientific research 3 To avoid a large backlog of outdated products caused as a result of the rapid changes in the technology market (the provision for the inventory Impairment Of Asset Measure Only build a close relationship with a few and supplier and share important customer and every production information with them DELL ‘s suppliers strategy Suppliers often nearly by Dell factory, or they can not be the Dell supplier . By Dell website DELL.COM, suppliers and Dell virtual synchronization Suppliers can get the profit total 3% - 5%from DELL Quickly satisfied the demand of customers : In order to avoid customer waiting and delivery time delay, Dell has established a powerful order processing an