毕业设计（论文）-BOYLONDON品牌男装营销策略分析精选.doc

题目：BOYLONDON品牌男装营销策略分析 院 系 商学院 专 业 市场营销 班 级 学生姓名 学 号 导师姓名 导师职称副教授 【摘要】 BOYLONDON原本只是一个小城市的成人衣服店，仅仅用了20年的时间，BOYLONDON就成为了当今时尚前锋。BOYLONDON得到的全世界的认可，他开创的特殊的创新模式以及销售模式已经成为了所有人关注的对象，成为当代服装行业的标杆。本文基于课内外有关书籍文献和相关资料，进一步分析BOYLONDON品牌男装的现状特点，对BOYLODNON品牌男装现状的影响因素进行了分析，提出提高BOYLONDON品牌男装营销策略的优化建议，以提高BOYLONDON品牌男装的市场竞争力，在此基础上为年轻的我国服饰品牌做借鉴和参考。 接下来我观察和访谈，出男装是如何在市场中更加有效的实施产品营销策略。如何定价如何定位品牌，如何吸引消费者以及营销手法让读者更加清楚的了解到 关键词：BOYLONDON；品牌男装；营销策略；对策 【Abstract】 BOYLONDON originally just a small-town adult clothes shop, in just 20 years, BOYLONDON has become todays fashion forward. BOYLONDON get worldwide recognition, special innovation model and sales model he pioneered has become the object of everyones attention, becoming the benchmark for contemporary apparel industry. Based on the books outside class literature and related information to further analyze present characteristics BOYLONDON brand mens, mens brand status quo BOYLODNON factors were analyzed, and recommendations to improve the optimization BOYLONDON brand mens marketing strategy to improve BOYLONDON brand mens market competitive, on this basis, make reference for the young brand of clothing. ????Research usual through interviews, observation and other methods to analyze cases BOYLONDON brand mens summarize summarizes how the market more efficient implementation of product marketing strategy, marketing strategies such as pricing, product marketing strategies. Meanwhile, for the implementation of BOYLONDON brand mens new marketing strategy also has some discussion and analysis, hoping to enrich specific cases and analysis allows readers to learn various marketing strategies JACK JONES brand men, and to explore the Chinese fashion through success BOYLONDON of industry marketing strategy and branding. Keyword:BOYLONDON；Brand men clothing；Marketing strategy；Countermeasures 目录 一、序论 1 （一）研究背景 1 （二）研究意义 1 （三）内容框架 1 二、BOYLONDON品牌男装的总体概论 3 （一）BOYLONDON品