[水产渔业]A Study on Sustainable Operation and Development of Theme Restaurants主题餐厅可持续经营与发展探析.doc

Undergraduate Thesis A Study on Sustainable Operation and Development of Theme Restaurants Xie Dejiao Supervisor：Liu Liu Major：Business English Student NumberSchool of Foreign Languages and Cultures Southwest University of Science and Technology June, 2013  本科生毕业论文 主题餐厅可持续经营与发展探析 谢德娇 指导教师：刘柳 专业名称：商务英语 学 号 西南科技大学外国语学院 2013年6月 Abstract As soon as first appeared, theme restaurant was embraced broadly, and this new type of restaurant fast marched into markets and conquered catering industry in various countries. Numerous entrepreneurs and investors are attracted by this new shining “star” and get ready for a fight. As the 2nd biggest economic system, China is no exception. Since the first domestic theme restaurant —Rainforest Theme Restaurant located in Beijing in 1990s, one after another theme restaurant spring up like bamboo shooting after a spring rain. It seems that a bright future was just coming around. However, after enjoying a short term of popularity at the initial stage, most of them had to close down. Only a few of them withstood test of market, developed their own customer groups and grow rapidly. Based on the previous studies, this thesis attempts to carve out a way of stable operation and sustainable development for theme restaurants from the perspectives of experience economy, customer value and corporate life cycle through comparison, illustration and analysis. This thesis includes five chapters. Starting from a general introduction to the background, objectives and significance of this research in chapter one; then chapter two makes a brief review on previous studies as well as indicates research limitations; chapter three sums up the present situation in domestic industry and discuss the merits and defects of theme restaurants; chapter four comes up with executable tactics for sustainable development and reveals the necessity to carry out scientific guidelines; chapter five draws a conclusion for