Dealing with Competition习题及答案详解参考.doc

Chapter 11: Dealing with Competition GENERAL CONCEPT QUESTIONS Multiple Choice Michael Porter has identified five forces that determine the intrinsic long-run attractiveness of a market or market segment. Which of the following would NOT be among Porter’s five forces? Industry competitors Technological partners Substitutes Buyers Potential entrants Answer: b Page: 342 Level of difficulty: Medium Which of the following would be the most likely threat that is associated with potential new entrants in Porter’s segment structural attractiveness model? Threat of positioning Threat of response Threat of delayed action Threat of role reversal Threat of mobility Answer: e Page: 342 Level of difficulty: Hard A segment is unattractive when there are actual or potential ________ for the product. contenders competitors substitutes unclear demand profit fluctuation Answer: c Page: 343 Level of difficulty: Medium Wal-Mart is perhaps one of the best illustrations of the threat of ________ found in Porter’s model. intense segment rivalry new entrants substitute products buyers’ growing bargaining power suppliers’ growing bargaining power Answer: d Page: 343 Level of difficulty: Hard A segment is unattractive if the company’s suppliers are able to raise prices or reduce quantity supplied. Which of the following is the best illustration of the threat of suppliers’ growing bargaining power? Wal-Mart has almost no competitors in its market space. Oil companies must purchase a significant amount of their product from OPEC. McDonald’s is the largest fast food franchise and is still growing. The U.S. Post Office has merged package operations with FedEx. Sears unsuccessfully attempted to compete with Wal-Mart and Kmart. Answer: b Page: 343 Level of difficulty: Hard A(n) ________ is a group of firms that offer a product or class of products that are close substitutes for one another. industry cartel cooperative monopoly demand field Answer: a Page: 344 Level of difficulty: E