Implementing Merchandise Plans参考.ppt

* * * * * * * Order Processing and Fulfillment Quick Response inventory planning (QR) Floor-ready merchandise Efficient Consumer Response (ECR) Transportation and Warehousing How often will merchandise be shipped to retailer? How will small order quantities be handled? What shipper will be used? What transportation form will be used? Are multiple forms required? What are the special considerations for perishables and expensive merchandise? How often will special shipping arrangements be necessary? How are shipping terms negotiated with suppliers? What delivery options will be available for the retailer’s customers? Figure 15-10: Claire’s Aggressive Use of Central Warehousing Problems Balancing Inventory Levels The retailer wants to be appealing and never lose a sale by being out of stock; it does not want to be “stuck” with excess merchandise. What is fad merchandise and how much should be carried? Customer demand is never completely predictable. Shelf space allocation should be linked to current revenues. Figure 15-11: Sensormatic Store Security Systems Figure 15-12a: Ways Retailers Can Deter Employee and Shopper Theft Employee Theft Use honesty tests as employee screen-in devices Lock up trash to prevent merchandise from being thrown out and then retrieved Verify through cameras and undercover personnel whether all sales are rung up Centrally control all exterior doors to monitor opening/closing Divide responsibilities – have one employee record sales and another make deposits Give rewards for spotting thefts Have training programs Vigorously investigate all known losses and fire offenders immediately Figure 15-12b: Ways Retailers Can Deter Employee and Shopper Theft Shopper Theft While Store Is Open Use uniformed guards Set up cameras and mirrors to increase visibility Use electronic article surveillance for theft-prone goods Develop comprehensive employee training programs Offer employee bonuses to reduce shortages Inspect all packages brought into store Use